Cloudy (trycloudy.com) is a wellness brand specializing in plant-powered, zero-nicotine aromatherapy diffusers designed to support sleep, relaxation, focus, and energy. Having sold over 1 million units, Cloudy has gained notable media coverage from outlets including Forbes, NBC, Entrepreneur, and VentureBeat. The brand's core mission is to provide cleaner, greener alternatives to traditional nicotine products and conventional supplement formats.
The product lineup centers around four portable diffusers: the Melatonin Diffuser for sleep, the Calm Diffuser for relaxation, the Focus Diffuser for cognitive support (featuring Ginkgo Biloba, B12, and Bacopa), and the Caffeine Diffuser for energy. Beyond diffusers, Cloudy also offers wellness gummies (Mellows Sleep Gummies and Calmies Stress Gummies), a Dream Mist Sleep Spray, Calming Cream Body Butter, and bundled kits. All formulas are described as simple, plant-powered, and thoughtfully designed.
Pricing is structured to reward bulk purchases and subscriptions. The Starter Kit (all 4 diffusers) is priced at $48 versus the $80 regular price, representing a 40% savings. Individual Melatonin Diffusers drop from $20 each to approximately $8.33 each when purchased in a 12-pack — saving up to $140 (nearly 60%). A Subscribe & Save option delivers 10–20% off any product with flexible scheduling, and customers can skip, modify, or cancel at any time.
- Free shipping on US orders $50+ (1–3 day express)
- Free shipping on AU/CA/UK/IT/NZ orders $100+
- 30-day 100% Happiness Guarantee with prepaid return labels
- Free Silk Eye Mask included with every order (no code needed)
- Rewards program with referral credits ($10 off for referrer and referee)
Cloudy also supports a wholesale and retail distribution program, an ambassador/affiliate program, and a store locator for physical retail availability. The brand emphasizes sustainability, with dedicated pages for recycling, sustainability impact, and safety disclosures. Customer support is accessible via a Contact Us page, and order tracking is available through an integrated Wonderment tracking app.