The Happiness Project is an online store founded on the philosophy and research of Gretchen Rubin, author of the New York Times #1 bestseller The Happiness Project. The store offers a curated collection of practical tools designed to help customers build happier, healthier, more productive, and more creative lives. Products span over 12 categories including journals, card decks, organizational tools, apparel, drinkware, stickers, digital downloads, and workshops.
The store's bestselling products include the Know Yourself Better Journal ($24.99), the Don't Break the Chain Habit Tracker ($24.99), and the Five-Senses Journal ($29.99). New additions include The Bingo Book, a notebook-style tool designed to gamify productivity, creativity, and organization. The shop also caters specifically to fans of Gretchen Rubin's Happier Podcast with a dedicated product collection.
- Journals & Card Decks: Structured tools for self-reflection and habit-building
- Organizational Tools: Practical items to boost productivity
- Digital Downloads & Workshops: Instant-access resources for personal development
- Apparel & Drinkware: Branded lifestyle merchandise
- Gift Cards: Available for gifting purposes
The store is powered by Shopify and fulfills in-stock orders within 5 business days. Customers receive a tracking number upon shipment. During peak holiday periods, extended shipping times and carrier surcharges may apply. The store recommends specific order deadlines for December 25th delivery, with Economy services recommended by December 6 and Expedited services by December 13.
Customer support is available via email at support@the-happiness-project.com. The brand maintains an active social media presence across Instagram, Facebook, Twitter, TikTok, YouTube, and LinkedIn under the @gretchenrubin handle. The store also links to the Happier App (thehappierapp.com) and Gretchen Rubin's personal website, creating an integrated ecosystem for fans of her work.