The Electricianz (ELZ) is a 100% Swiss-owned and operated watch brand based in Bienne, the heart of Swiss watchmaking. The brand designs and sells uniquely styled timepieces powered by a patented LED electrical module, drawing inspiration from the world of electricity. Starting March 2026, every watch is assembled, quality-controlled, and shipped directly from their Swiss headquarters, known internally as the ELZ_LAB.
The store offers three distinct watch collections: The XO Collection, The Nylon Collection, and The Mechanical Collection. Each watch features K1 Mineral Glass with Anti-Reflective Coating and a patented module using the latest generation of LEDs powered by lithium batteries. Battery life ranges from approximately 10 to 25 months depending on LED usage frequency, and all watches carry a 2-year warranty.
In addition to watches, the brand sells a range of accessories including leather straps, rubber bands, metal bracelets, and travel accessories. Strap compatibility varies: 22mm straps fit 45mm watch heads, while 20mm straps are designed for 42mm and 43mm hybrid models. The Nylon and SteelZ collections feature easy push-pin strap swaps, while the MecaLine collection uses screw-fixed straps.
Shipping is free on orders over $250 USD, and the store ships to 125+ countries worldwide. An important distinction: taxes and import duties are only included in the US market. Customers in other countries should anticipate additional charges upon delivery. The brand also runs an affiliate program offering a 15% commission per sale, plus discount codes for creators' communities.
While The Electricianz does not carry the official 'Swiss Made' label — because their electronic modules are sourced globally to ensure best performance — the brand applies the highest Swiss quality standards at every stage and manages all design, assembly, quality control, sales, and logistics under one roof in Switzerland. For watch enthusiasts seeking bold, technology-forward design with genuine Swiss craftsmanship, ELZ presents a compelling alternative to traditional Swiss brands.