Supersmile is a specialized oral care brand operating at supersmile.com, offering a range of whitening toothpastes, oral care kits, brushes, and rinses built around their proprietary Calprox® technology. The brand holds a BBB A+ rating and is BBB accredited, signaling a strong commitment to customer service and business integrity.
At the heart of Supersmile's product line is Calprox®, a patented formula designed to dissolve the protein pellicle on teeth — the layer where stains and plaque accumulate — rather than relying on harsh abrasives or high-concentration peroxides. This approach makes Supersmile products safe for use on veneers, bonding, and cosmetic dental work, setting them apart from many conventional whitening treatments. Clinical results show that Supersmile toothpaste alone can improve whiteness by an average of 3 shades after just 1 day (2 brushings), and when paired with their Whitening Accelerator, at least 6 Vita shade tabs in 7 days based on human clinical studies.
The store's product categories include:
- Toothpaste – Available in Classic Fluoride, Extra White, Wellness, and Fluoride-Free formulas
- Oral Care Kits – Bundled systems for enhanced whitening results
- Brushes & Tools – Including angled-bristle toothbrushes engineered for gumline cleaning
- Rinse & Mouthwash – Complementary oral hygiene products
- On-the-Go Smile Products – Portable oral care options
Supersmile products are positioned as enamel-safe and non-abrasive, suitable for daily use even by individuals with sensitive teeth. Limited-edition sets, such as the Fluoride Original Mint Duo at $30, also carry a charitable component — 20% of proceeds from select sets are donated to the New England Center for Children, supporting autism education and care. Free shipping is offered on orders over $75, and the site promotes a Lifetime Warranty on certain products.
The brand serves customers across multiple product lines differentiated by formula type, making it easy to find a whitening solution whether you prefer fluoride, fluoride-free, or advanced extra-white formulations. With 982 reviews on a featured product and a clear clinical backing, Supersmile is a credible choice for consumers who prioritize evidence-based oral care with whitening benefits.