She's Birdie is a women's personal safety brand headquartered in Wilmington, Ohio, selling direct-to-consumer via its Shopify-powered website at shesbirdie.com. The brand was founded with a mission to address the statistic that 1 in 3 women in the US is assaulted in her lifetime, and has built a product line centered on wearable, keychain-style personal alarms designed to be both functional and aesthetically appealing.
The flagship product, the Birdie 3.0, is a keychain personal alarm that emits a loud siren and flashing strobe light when a pin is pulled. It carries an on-site rating of 4.7/5 from 4,676 reviews and starts at $34.95. The newer Birdie Disc is an upgraded, internet-connected alarm with improved sound and longer battery life, rated 4.6/5 from 393 on-site reviews. The Birdie Box is a portable travel door alarm designed for hotel rooms and dorm use, rated 4.7/5 from 153 on-site reviews. All three products are available with volume discounts: 10% off 1+, 10% off plus free shipping on 2+, 20% off on 3+, and 30% off on 5+.
She's Birdie has been featured in press outlets including Cosmopolitan, Glamour, Travel + Leisure, and Good Morning America, and the brand claims to be trusted by over 4,000,000 women. However, prospective buyers should be aware that the brand's Trustpilot score stands at just 1.5 out of 5, based on 167 verified independent reviews — a significant contrast to the curated on-site ratings. Shoppers are encouraged to consult third-party review platforms before purchasing.
- Birdie 3.0: Keychain alarm, loud siren + strobe, from $34.95
- Birdie Disc: Internet-connected alarm, improved battery, new arrival
- Birdie Box: Travel door alarm for hotels and dorms
- Volume discounts: Up to 30% off on orders of 5 or more
- Free US shipping on orders of 2+ Original Birdie devices
Returns are accepted within 30 days of purchase on items in re-sellable, original-packaging condition. Customers are responsible for return shipping costs, and refunds are issued to the original payment method within 2–3 business days after the returned item is received at the Wilmington, OH warehouse. For return authorization, customers must email hello@shesbirdie.com. The brand also offers bulk and wholesale ordering through a dedicated B2B registration page, as well as an ambassador program via Social Snowball.