Purple is a comfort technology company operating at purple.com that specializes in mattresses, pillows, bedding, bed frames, and seat cushions. The brand positions itself as science-backed, built around its signature Purple Grid — a hyper-elastic polymer comfort layer designed to relieve pressure points while maintaining airflow for cooler sleep.
The mattress lineup spans multiple collections at varying price points. The Essential Collection (PurplePlus) starts at $1,799 for a Queen, the Restore Hybrid Collection (RestorePlus) is priced at $3,149 for a Queen, and the premium Rejuvenate Collection (RejuvenatePlus) sits at $5,499 for a Queen. Shoppers can also explore mattress bundles starting from $2,347 for a Queen, which combine mattresses with bed frames and bedding accessories for added savings.
- Mattresses: Essential, Restore Hybrid, and Rejuvenate collections
- Pillows: Harmony™, DreamLayer®, Freeform™, Purple Pillow®, GridCloud®, TwinCloud™, Cloud™, and travel options
- Bedding: Sheets, pillowcases, and SoftStretch® accessories
- Bed Frames & Seat Cushions: Adjustable bases and ergonomic cushions also available
Purple supports flexible payment through Affirm buy-now-pay-later financing, allowing customers to prequalify before purchasing. The company also runs an active referral program that rewards existing customers with $100 for each friend they refer. Physical retail locations are available, allowing customers to try products in person before buying online.
Seasonal promotions such as the Memorial Day Sale offer meaningful discounts across the lineup. A Mattress Quiz and Pillow Quiz are available on-site to help shoppers find the best fit for their sleep style and preferences. Purple's combination of proprietary technology, multi-channel retail presence, and financing options make it a notable option for shoppers investing in long-term sleep health.