Hitway is a European electric bike and e-scooter brand selling direct-to-consumer via its online store at hit-way.com. The company serves customers across the EU, Germany, the UK, Italy, the United States, and Canada, with the storefront available in eight languages including English, Deutsch, Nederlands, Français, Italiano, Español, Polski, and Svenska.
The product range is extensive. Hitway's electric bike lineup covers over 20 named models organized by wheel size (16", 20", 26", 27.5"+), riding style (folding, commuter, fat tire, mountain, step-through, high-step), and drivetrain type (mid-drive, belt-drive, cargo). Notable models include the BK-U1 Mid-Drive, the BK18 Pro Belt Drive, the BK10S PRO Folding, and the flagship BK35S series. E-scooters include the H9, H10, and the dual-motor H11 1600W×2.
Every purchase is backed by a 2-year warranty and a 30-day return policy, which are prominently displayed as trust signals on the homepage. Hitway also supports Klarna installment payments, enabling customers to split the cost of higher-priced e-bikes into manageable payments. A recurring 20€ discount code (HITWAY) is available sitewide for e-bike purchases, and seasonal Summer Sale promotions offer additional limited-time discounts on selected models.
Accessories and spare parts are also available, including e-bike batteries, e-bike equipment, and e-scooter accessories, making Hitway a somewhat complete ecosystem for electric mobility needs. A kids' electric dirt bike category rounds out the offering for younger riders.
While Hitway presents a broad and well-organized catalog with competitive buyer protections, prospective customers should note that the dedicated FAQ and return policy pages currently return 404 errors, and no verified third-party review scores from Trustpilot or BBB are available to independently assess customer satisfaction. Shoppers are advised to use the 20€ promo code at checkout and explore Klarna financing for larger purchases.