Free The Ocean is a mission-driven e-commerce store operating at shop.freetheocean.com that sells sustainable, eco-friendly, and plastic-free products for everyday use. The store's defining commitment is straightforward: for every product purchased, 10 pieces of plastic are removed from oceans and coastlines in partnership with Sustainable Coastlines Hawaii and Parley for the Oceans. This makes every transaction a tangible act of environmental support, not just a shopping choice.
The product catalog spans 12+ categories including Kitchen, Laundry, Personal Care, Lifestyle, Garden, Jewelry, Pets, and their proprietary FTO Custom line. Their best-selling Reusable Swedish Dishcloth — priced at $6.95 and backed by over 1,532 customer reviews — illustrates the store's focus on affordable, everyday eco-swaps. The store also curates seasonal collections such as Summer Love and Squeaky Clean, and regularly adds new arrivals to keep the inventory fresh.
Shoppers looking for recurring savings can take advantage of the Subscribe & Save program, which allows customers to set up automatic deliveries of their favorite products. Subscriptions can be managed or cancelled at any time via the customer account portal. This makes it easy to maintain a plastic-free household routine without repeated manual ordering. The store also offers a Donate section for customers who want to contribute directly to ocean cleanup beyond a product purchase.
- Return window: 90 days from purchase date
- Refund speed: 3–5 business days after return receipt
- Return address: GreaterGood FTO Returns, 5010 52nd Street SE, Grand Rapids, MI 49512
- Order changes: Cancellations and modifications are not possible after payment is processed
- Customer support email: info@freetheocean.com
Free The Ocean ships to a wide range of countries worldwide, with the US dollar as the primary currency. The store is built on Shopify and supports account creation for easy order history tracking and subscription management. Whether you're looking to reduce plastic waste in your kitchen, bathroom, garden, or with your pets, Free The Ocean provides a curated selection of products designed to make sustainable living accessible — and every cart checkout directly funds real-world ocean plastic removal efforts.