Fable Pets is a direct-to-consumer pet gear brand operating at fablepets.com. The brand positions itself around solving real problems for pet owners through thoughtfully designed, aesthetically cohesive products. Featured in The New York Times, The Dodo, and other outlets, Fable has earned recognition for making pet gear that blends seamlessly into modern homes.
The product lineup spans several categories: Rest (crates and beds), Play (the Puffin™ Game and Falcon Toy), Walk (the Magic Link® hands-free leash), Eat (bowls and feeders), Groom, and Cats. The flagship Crate — rated 4.5 stars across 260 reviews — doubles as a den table and is available in multiple finishes. The Puffin™ Game, rated 4.4 stars across 421 reviews, is a puzzle feeder made from FDA-approved, BPA-free silicone that holds 1.5–2 cups of kibble.
- Magic Link® — 4.3 stars, 157 reviews, available in 7 colors; hands-free leash wearable as belt, chest strap, or wrist strap
- The Puffin™ Game — 4.4 stars, 421 reviews, 6 colors; adjustable complexity for enrichment feeding
- Crate — 4.5 stars, 260 reviews, 3 finishes; furniture-style dog crate with acrylic gate option
Fable accepts a wide range of payment methods including Visa, Mastercard, Discover, American Express, debit cards, PayPal, Afterpay, Amazon Pay, Shop Pay, and Fable Gift Cards. Customer support is available via email at help@fablepets.com. Returns on non-furniture items are accepted within 30 days with a prepaid label, though the Crate is explicitly non-refundable due to its size.
Shipping is free for all non-furniture US orders, with fulfillment in 2–3 business days. Canada orders ship within 2–7 business days and arrive within 10–14 business days after leaving the US. Crate orders currently face potential delays of up to 4 weeks due to supply chain disruptions. New customers can save 10% with code WELCOME10, and a current Memorial Day sale offers 20% off with code MEMORIALDAY2026. Bundle sets are also available for additional savings.