East x East is a resort and beachwear brand designed in New York City and inspired by the Hamptons lifestyle. The brand's tagline — Built in the City x Made for the Sun — captures its dual identity as a sophisticated urban label that creates clothing built for beach and sun destinations. The store operates exclusively online at eastxeast.com and ships worldwide.
The product range covers multiple categories for both men and women. Women's offerings include swimwear (bikini tops and bottoms), linen apparel, and sunglasses. Men's offerings include swim shorts, linen clothing, terry cloth pieces, and sunglasses. The brand also curates a His & Hers gift guide, making it a destination for couples shopping for coordinated resort looks. A signature MTK (Montauk) Hoodie collection rounds out the lineup.
- Swimwear pieces are priced from $80 per item
- A 20% sitewide flash sale is currently active and applied automatically at checkout
- Free shipping is available on orders over $200
- Worldwide shipping is offered to international customers
- A return portal is available via Loop Returns at eastxeast.loopreturns.com
From a trust perspective, East x East holds a BBB A+ rating and is BBB Accredited, which signals a commitment to resolving customer complaints and maintaining ethical business practices. The store is built on Shopify and supports customer accounts, wishlists, and a newsletter subscription for early access to new collections and launches.
Potential buyers should be aware that some informational pages — including the dedicated shipping policy and return policy pages — returned 404 errors at the time of review. Shoppers seeking granular details on delivery timelines or return windows should consult the refund policy at eastxeast.com/policies/refund-policy or contact the brand directly at hello@eastxeast.com. Overall, East x East is best suited to shoppers looking for premium, style-forward beachwear with a distinct New York resort aesthetic.