Dear Perli is a direct-to-consumer baby brand available at dearperli.com, specializing in bamboo muslin baby products. The store is built on Shopify and serves customers primarily in the United States, with multi-currency support indicating some international availability. The brand's current focus includes bodysuits and twirl dresses, making it a destination for parents seeking soft, natural-fabric clothing for their little ones.
One of the standout features of Dear Perli is its commitment to bamboo muslin as its primary material. Bamboo muslin is widely regarded by parents and pediatricians for being exceptionally soft, breathable, and gentle on sensitive baby skin. The fabric is also known for its moisture-wicking and temperature-regulating properties, making it suitable for year-round use. Dear Perli positions itself within the boutique baby apparel segment, appealing to caregivers who prioritize material quality and thoughtful design over mass-market alternatives.
The store offers a 10% discount on first orders for customers who subscribe to the newsletter, making it easy for first-time shoppers to save. Additionally, free shipping is available on all US orders of $55 or more, which incentivizes bundling purchases such as combining bodysuits with dresses. The site also supports gift messaging, allowing customers to omit pricing details from packing slips — a useful feature for baby shower gifting.
- Product focus: Bamboo muslin bodysuits, twirl dresses, and baby essentials
- Free US shipping: Orders $55 and above
- First-order discount: 10% off with newsletter signup
- Gift options: Custom gift messages available at checkout
- Social presence: Active on Instagram, Facebook, TikTok, and Pinterest
It is worth noting that at the time of this review, Dear Perli's dedicated shipping and return policy pages returned 404 errors, meaning shoppers cannot easily review these policies before purchasing. Prospective buyers are encouraged to contact the store directly or check the FAQ page for any updated policy information. Despite this limitation, the homepage and site structure suggest an actively maintained store with new product launches and seasonal arrivals.