Cleverman is a men's grooming brand specializing in customized beard dye and hair color kits, available exclusively at becleverman.com. The brand differentiates itself by offering a personalized 1-minute quiz that tailors each kit to the individual customer's hair color, coverage needs, and skin sensitivity. Kits start at just $12.95 per subscription (regularly $26.95), making professional-grade color accessible at home.
Each Cleverman kit is ammonia-free and designed to be gentle on sensitive skin. The application process takes 5 to 10 minutes and delivers color that lasts up to 5 weeks. The kits include color, tools, and care products tailored to each user, ensuring a more precise and natural-looking result compared to generic off-the-shelf dyes. The brand has won a Men's Health Award, recognizing its innovation in the men's grooming space.
Cleverman offers two primary product lines: Customized Beard Dye and Customized Hair Dye. For customers who prefer to skip the quiz, the brand also sells Best Sellers shades that require no customization. Hair color categories include Full Coverage, Salt & Pepper blends, and Touch-Up options. The subscription model allows customers to receive their personalized kit on a recurring basis, simplifying their grooming routine.
The store holds a BBB A rating and is accredited by the Better Business Bureau, signaling a commitment to customer service and business transparency. On-site customer reviews reflect a 4.6 to 4.7 star average, with users frequently praising the natural results, ease of use, and skin-friendly formula. Testimonials highlight confidence improvements and satisfaction with the personalized color match.
- Starting price: $12.95 per subscription kit
- Application time: 5–10 minutes
- Color longevity: Up to 5 weeks
- Formula: Ammonia-free, suitable for sensitive skin
- Customization: 1-minute online quiz for personalized kits
- Awards: Men's Health Award Winner
- BBB Rating: A, Accredited
Cleverman also supports customers with a robust educational hub, including how-to guides, ingredient transparency pages, safety warnings, and a blog. A referral program and affiliate marketing partnership through ShareASale are available for brand advocates. The brand is active on Facebook, Instagram, YouTube, TikTok, and X (formerly Twitter), making it easy to follow for tips and promotions.