Absolute New York is a New York City-based cosmetics brand that markets itself as offering affordable, 100% cruelty-free makeup products. The brand's product lineup spans several major beauty categories including face makeup, eye products, lip cosmetics, false lashes, skincare, and body care items.
The makeup range includes essentials such as foundation, concealer, blush, highlight, setting spray, setting powder, and face primer. For eyes, shoppers can find eyeshadow, eyeliner, mascara, and eyebrow products. The lip category covers lipstick, lip gloss, lip liner, lip balm, and lip tint, offering a comprehensive selection for everyday makeup routines at accessible price points.
One of the brand's standout categories is its false lash collection, which includes over 13 distinct lines such as 5D Darling Lashes, 6D Darling Lashes, Vegan Mink Lashes, Magnetic Eyeliner & Lashes, Zero Gravity Cashmere Lashes, Wavy Lashes, and more. Complementary lash tools including lash glue, magnetic lash liner, and glue remover are also available, making it a one-stop destination for lash enthusiasts.
The skincare offering includes serums (Collagen + Avocado and Vitamin C + Green Tea), cleansers, sheet masks, peel-off masks, and targeted treatments for eye care, hand and foot care, pore care, and sun care. A dedicated Niacinamide skincare line with bundle sets is also featured, reflecting current skincare ingredient trends.
- 100% Cruelty-Free across all product categories
- Free shipping on all orders $25 and over
- Wide false lash selection with 13+ collections
- Skincare and makeup bundled in one storefront
- Shopify-powered store with account registration and sign-in support
Absolute New York is best suited for consumers looking for budget-friendly, cruelty-free beauty products with a particular strength in false lashes and everyday cosmetics. Prospective buyers should note that the shipping and return policy pages currently return 404 errors, so contacting customer support directly is recommended before purchasing if policy details are important to your decision.