MailPoet Review 2026

MailPoet is an email marketing plugin built exclusively for WordPress, active since 2011 and currently used by more than 500,000 websites worldwide. It allows site owners to create, send, and manage email newsletters, automated welcome sequences, and post notification emails directly from their WordPress dashboard — no external platform required.

The plugin integrates tightly with WooCommerce, enabling e-commerce store owners to send abandoned cart recovery emails, first-purchase follow-ups, product-specific campaigns, and category-based automations. Its drag-and-drop email builder comes with a library of pre-designed templates covering niches like blogs, lifestyle, food, and retail, requiring no coding knowledge to customize.

MailPoet also operates its own email sending infrastructure, delivering over 30 million emails per month. The company claims high deliverability rates, routing emails to inboxes rather than spam folders. Users can also opt to use their own SMTP setup if preferred. List segmentation, inactive subscriber management, and WordPress user/WooCommerce customer syncing are included features.

Despite its broad adoption, MailPoet carries a Trustpilot rating of 1.5 out of 5 based on 161 reviews, which is notably low. Common concerns among reviewers appear to center on customer support responsiveness and technical issues. No BBB rating was found. The absence of publicly accessible shipping, return, or FAQ pages (all returning 404 errors) further limits transparency for prospective customers.

MailPoet is now part of the Automattic family (the company behind WordPress.com), which lends it institutional credibility and ongoing development resources. A free version is available for download directly from the WordPress plugin repository, making it accessible for beginners, while premium paid plans unlock higher sending volumes and advanced features via the account portal.